MINBART COMES TO LIFE

Published on March 27 2017
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MINBART COMES TO LIFE

On April 5, 2014 UAE’s fashion addicted, art and design-loving crowd came together to celebrate a vision coming to life. Minbart officially opened its doors creating a platform for designers to showcase their work and tell their stories all while redefining the traditional retail shop experience. The event also marked the launch of Minbart’s first curated collection “Keep Tribal Simple” inspired by the S/S14 tribal trend. The collection featured 30 local, regional and international designers from NY to London, Istanbul, Kuwait, Saudi, UAE and beyond.

For 40 days beforehand, the Minbart team hand painted 180 sticks which would go out as invitations to the creative minds, fashion lovers, media, guests, friends, family and artists who were equally excited about the launch. The sticks were accompanied by a smaller bamboo stick with instructions to paint, photograph and share/tweet. The smaller stick would serve as the entry card to the launch and officially initiate the invited guest as part of the Minbart Tribe. Keeping in line with the theme of the collection, The White Boutique, set the tone of the event filling the space with lush green flowers and plants in addition to providing delicious canapés. An African tribal band drummed and danced their way through the night where models walked around wearing items from the collections.

As people shopped and lounged, the band danced along with the painted sticks and fresh coconuts were chopped and handed out. With a DJ playing urban tunes in the background, the band, friends, family and our very own Minbart tribe all came together to dance and celebrate creating an unforgettable night.