Published on March 28 2017
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When Minbart catches wind of an up and coming designer with talent, passion and story that’s truly something to believe in, it will stop at nothing to fully support the creative.

Born in Abu Dhabi, Emirati Shamsa Al Omaira is one of those amazingly talented artists who partnered up with Minbart. Her skills range from painting, photography, printmaking and even mixed media installation.

Minbart hosted a special one night pop-up event on June 18th 2014 from 4-6pm for Shamsa’s first launch of The O Jewelry line. Minbart’s showroom was transformed into a glamorous, luscious and elegant gallery to showcase not 1 but 3 collections from The O Jewelry. The first collection “O Sapphires” was inspired by freedom and spontaneity, the love of life and beauty. The pieces were one of a kind in 18k gold featuring diamonds and flat sapphires in all different shapes and colors. The next collection, “Her Pluse” was something close to Shamsa, quite literally. The pieces here were curated by the beating of her heart though all the emotions she feels as a woman- love, happiness, pain, loss and anger. The pieces resulted in fine lines and shapes to showcase each emotion. The third collection “Diamond on Diamonds” was exactly what a girl dreams of. Each piece in this collection carried a sophistication and luxury to allow the diamonds to speak, sparkle and shine on its own.

As many swooned over the beautiful pieces, others were busy enjoying their “shoe selfies!” Are you wondering what that is? Once again the masterminds at Minbart along with Shamsa got creative and asked the guests to wear their favorite pair heels to the event. Then they were to match up with one of the words that were scattered all around the concrete floor to share their emotions and feelings for the evening. The words used in the shoe selfie was inspired off the collection “Her Pulse.”

The evening was a great success, surrounded by stunning models, gorgeous flowers, free-flowing canapés and refreshing drinks served throughout the night. Minbart is very pleased and thankful to have partnered up with such a passionate and poetic local artist. We believe in great talents and love to be a part of launching new brands to shed light to our community.

Here’s what Shamsa Al Omaira had to say after the event, “Collaborating with Minbart for the launch of The O Jewelry was a beautiful experience. Alia, the founder of Minbart truly understood my vision and story throughout my challenging journey for the launch of this brand. I am so proud to have experienced this big moment with Minbart.”

Check out #OvisitsMinbart for more pictures!