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Japanese label ENFÖLD offers an especially versatile breed of minimalism, appropriating an of-the-moment normcore attitude for its sleek yet relaxed monochrome basics. A casual air permeates the solid fabrics and hard lines of Enfold’s range of oversized coats and blouses, slouchy trousers, and effortlessly structured dresses, while essential ready-to-wear pieces like pullover sweaters and sweatshirts stand out in thanks to youthful accents with an understated novelty factor.
ENFÖLD made its debut in 2012 as one of the very first “domestic contemporary” shops, positioned as a bridge between overseas designer brands and boutiques/department stores brands, and has grown to six stores nationwide. It has been very popular with European boutiques, who buy from it wholesale.