Yiorgos Eleftheriades is a Greek fashion designer who is Athens based. His singular ability has always been to construct and reveal intellectual sartorial creations. The brand’s collections have been showcased in Athens, Milan, Paris and Barcelona. The clothing shapes and environmentally conscious choice of garments participate in a game of eclectic refinement as the designer's values remain rooted in functionality, diversity, tailoring and liberation. As the brand's approach to clothing design invites careful attention to balance, it equally enhances the personal identity and the character of the individual.